On September 2, 2021, Beauty Reuse Co., Ltd., which operates a second-hand sales business for hairdressing and beauty equipment, became a group company (currently BG Reuse Co., Ltd.). As a result, we will transfer all of our used hairdressing and beauty equipment business to the company, and aim to expand our business by thoroughly strengthening the purchasing and sales business of used hairdressing and beauty equipment, centered on the company, which is independently profitable as a second-hand specialist.

Beginning August 2021, we stopped manufacturing plastic bags and non-woven fabric bags that we had been using before, and improved to renewable paper shopping bags that use vegetable oil ink. By improving the shopping bags we provide to our customers to be environmentally friendly, we believe that it will be possible to convey awareness of the environment. In terms of logistics materials, we are switching to environment-friendly logistics materials as much as possible, such as using recycled paper for the air cushions used as packing materials and switching some postal envelopes from air cushion envelopes to paper cushioning envelopes.

In keeping with our promotion of digitalization, our company advocates the use of digital office documents to alleviate our environmental impact through a reduction of the amount of paper we use while also improving both work efficiency and the working environment. Our annually issued catalogue BG STYLE has adapted the use of FSC-approved paper for all pages since 2022. We are committed to protecting forest resources by actively using sustainable resources.

Our company uses a portion of the revenue acquired through the Hair Dye Container Collection Project to plant trees. This is carried out by donating money to the reforestation project “Present Tree” operated by the authorized nonprofit organization, Environmental Relations. We would like to contribute to protecting an even richer natural environment and preserving the forest ecosystem through reforestation by planting trees. We will continue to commit to environmental preservation activities including tree planting.

We have been working on the development of our own products that are more environmentally friendly and have been striving to make effective use of resources. In order to make these environment-friendly products known to the public and actively support the creation of sustainable salons, we have set up a page to introduce these products. We believe that by using them in many salons, we can contribute to the connection of the entire beauty industry to global environmental conservation.

As part of our efforts to reduce waste loss of beauty equipment, cosmetics and consumables, we carry out outlet sales of products that have no problems with the quality of function and contents, such as products with dents at the corners of individual boxes and products with small scratches that are not noticeable during normal use, are carried out at stores and EC sites.
Outlet products are created when we deliver better products, but we will continue to actively engage in such efforts to reduce waste.

From July 2022, one of our company cars has been switched to electric vehicles to help reduce greenhouse gas emissions.
In addition, a charging station has been installed in the parking lot of the showroom at the Tokyo Head Office, which can be used by customers using electric vehicles.
We will continue to actively switch to electric vehicles when replacing company vehicles and will contribute to reducing environmental impact.