After discussing various support measures for the people affected by the Noto Peninsula Earthquake of January 2024, our company will work together with our customers to maximize the beneficial effects of support from the entire beauty industry. Our initiatives include the BG points issued by our company being converted to disaster relief fund for the affected area.We will ask our customers who support our cause to donate a portion or all the points they have to the disaster relief fund. The total amount of point donations received from everyone（887salons/person）, the amount donated by our company, and the amount donated by Hideki Nomura, our representative director, totaled 2,753,406 yen to the “Reiwa 6 Noto Peninsula Earthquake” in Ishikawa Prefecture, the most affected area. We donated the entire amount to the “Disaster Relief Fund”. The Fund has been established by Ishikawa Prefecture, the area that received the most devastation from the earthquake.

We have been providing various forms of material support from the viewpoint of revitalizing local communities and coexisting with society. In particular, at the time of the Great East Japan Earthquake, we delivered a total of 28,000 towels, including our professional towels, with the cooperation of many beauty salons (226 salons), mainly to the affected areas in the Tohoku region. In 2022, we donated 480 bottles of shampoo to non-profit organizations and children’s homes, and we will continue to support local communities in this way.

From April to May 2020, we provided supplies to medical fields (10,000 latex gloves and 3,000 pieces of simple medical protective clothing).
For the protective clothing, we used the material from the waterproof bed sheets of the beauty treatment salon, and the staff manually processed each one. This activity not only provided supplies to the medical field, but also received words of gratitude from the Ministry of Economy, Trade and Industry of Japan and the staff involved in the production expressed their joy. It was also a very meaningful initiative that led to team building between staff.
We will continue to strive to prevent the spread of the new coronavirus infectious disease and continue our efforts to positively contribute to society.

Starting in July 2021, we conducted COVID-19 vaccination for approximately 1,000 of our customers and their families as well as our employees with about two days, and in March 2022, we administered the third roud of workplace vaccination. We decided to implement these measures in the belief that early vaccination of beauty salon workers will enable us to provide safe and secure services to beauty salon users and contribute to society through the beauty salon industry.

During Typhoon No. 19 in 2019, we thought about what we could do for the salons affected by the disaster and provided necessary support. For hairdressing and beauty equipment that has been damaged by flooding, etc., we will repair it free of charge or replace parts free of charge and rent out hairdressing and beauty equipment free of charge for a certain period.
We also provide hairdressing and beauty equipment and consumables at a special discounted price for reconstruction support.
For any beauty salons that have barber and hairdressing tools damaged by the Noto Peninsula Earthquake, which hit the area in January 2024, we will provide free repairs and tool leasing. If any of the tools should need to be replaced, we will offer special accommodation for them.
We will continue to make efforts so that salons and customers who use salons can use them comfortably.

In June 2022, we launched a resource recycling project to recovery empty used colorant containers and recycle them into a new recycled resource. By converting the aluminum tubes of colorant containers, which are disposed of as industrial waste, into recycled resources, we aim to solve the industrial waste problem in the beauty industry, which has been an issue until now. As a sustainable activity starting from salons, we will continue to work toward the realization of a recycling-oriented society in the entire industry. As of November 2023, we have collected approximately 450,000 empty hair dye containers and recycled the aluminum. With the profit we generated we donated 100 broadleaf trees to be planted as part of the reforestation project “Present Tree” operated by the authorized NPO, Environmental Relations.